"Vegetable Basket" Weifang brings out "Vegetable Plate"! Zhucheng Seizes Trillion level Prefabricated Vegetable Market

Keep in mind the instructions to walk ahead and bravely shoulder the mission to start a new round.

Starting from July 4th, the Lightning News client plans to launch a series of integrated media reports called "Walking Ahead to Open a New Bureau", focusing on in-depth learning and implementation of the spirit of the 12th Provincial Party Congress in various regions of Shandong through forms such as graphics and text, short videos, live streaming, and all media products, to see new breakthroughs in the "Top Ten Innovations", new developments in the "Top Ten Industries", and new achievements in the "Top Ten Demand Expansion".

In recent years, with the continuous development of technologies and supporting facilities such as fast freezing and cold chain logistics, prefabricated vegetables have entered a fast lane of accelerated development. Due to the impact of the epidemic and changes in consumer attitudes, delicious and convenient pre made dishes have become popular, especially among young consumers.

Zhucheng continues to lead in the field of prefabricated vegetable industry. At present, there are 556 prefabricated vegetable processing enterprises and 2 listed enterprises in the city, with a production value of over 10 billion yuan. This has formed an industrial system covering 8 major cuisines, over 400 types, and over 1200 varieties. As the birthplace of agricultural industrialization, Zhucheng has stimulated the basic advantages of local food processing industry through the development of prefabricated dishes, which has become an effective means to extend the industrial chain of agricultural products, enhance the value chain, and build the supply chain. It has also become an accelerator to promote the integrated development of primary, secondary and tertiary industries and promote rural revitalization and common prosperity.

At present, the prefabricated vegetable industry in Zhucheng has preliminarily formed an industrial chain system with sufficient upstream raw materials, fine processing in the middle reaches, and a vast downstream market. In April of this year, Zhucheng City took the lead in issuing the implementation opinions on accelerating the high-quality development of the prefabricated vegetable industry, proposing to integrate the province's food processing enterprises, catering associations, and university research institutes, and deeply implement the "1535" strategy, which includes upgrading one platform, creating five chains, expanding and strengthening three major brands, implementing five guarantee measures, and using the prefabricated vegetable industry as an innovative and improved "Zhucheng Model" A new path to promote the integration of one, two, and three development.